The Kim Square was designed for the Propaganda Magazine. This issue of the magazine is about North Korea. It analyses the use of propaganda in different situations and perspectives. The contents are about the three great leaders, the Kims, the rules for hairstyles and the northkorean language and its limits. Visually the whole magazine is supported by Illustrations which are inspired by real propaganda posters.
The Kim Square is used as a headline font. It was inspired by Korean characters. Hangul is written in a square and is a mixture between sharp and rounded elements. Therefore the uppercase letters are sharp on the edges and the lowercase letters are rounded. A mix between the too is possible.